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With the encouragement of Pope John Paul II, Pope Benedict XVI, and now Pope Francis, discover a renewed urgency and growing enthusiasm for sharing the Gospel with those in your life, including both nonbelievers and those who are no longer practicing their faith. In The Urgency of the New Evangelization: Answering the Call, Ralph Martin explains: It's not just a churchy buzzword, It's not just for priests and missionaries to carry out, You and every individual Catholic play a role, It is literally a matter of life or death for everyone in your life, And… it's not as hard as you think.